Attention Coaches, Speakers and Info-Service Professionals Who Want to Take Their Practice to the Next Level:
"You're About to Discover
How to Turbo-Charge Your Marketing, Attract More Clients
and Increase Your Sales
-- Even on a Shoe-String Budget"
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Keep Up-To-Date On the Next Series! |
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Dear Expertise-Based Business Owner,
May I ask you three simple questions about your business?
- Would you like to multiply your income each year?
- Could you use twice as many paying clients?
- Do your clients automatically come to you or do you waste a lot of time looking everywhere for them?
If not ... you are working WAY TOO HARD and it is likely that you have a stale or ineffective marketing system in place -- or, worse yet, no system at all!
But don't despair. My experience is that this situation is something you can easily fix, turning your business around to amazing profitability -- even if your budget is tight.
The secret is to put the right kind of marketing funnel in place and spin it into a prospect-attracting, customer-relationship-building vortex. And the first step is to know your market, their greatest pains and their most cherished desires.
The first six calls of the Turbo-Charge Your Marketing program featured six of the world's leading experts in understanding your market and creating messages that speak to their greatest pains and most cherished desires.
During these calls, listeners discovered ...
- How to uncover your passion and discover your niche
... so you can build a business that you love
and are able to sustain long-term;
- How to define and qualify your niche
... so that you know you have a profitable target market;
- How to create an ideal client profile
... so that you'll always know whom you're talking to
and will be able to keep your sales and marketing messages on point;
- How to market to pleasure and to pain – and when to use which technique
... so your sales and marketing messages are effective
and speak your target market's language;
- How to create benefits that your target market will want once you know their greatest pains and most cherished desires
... so you'll always deliver products and services
that are in hot demand; and
- How to translate your product and service features into benefits your target market craves
... so your target market will always know what's in it for them
when they buy from you.
Although these six 60-90-minute teleseminars are now over, you can still get on the list to participate in the next two series -- for FREE. Just use your first name and valid email as your password -- then click the "Get Free Access!" button to have all the details instantly emailed to you. (All your information is kept 100% confidential.)
And this is only the beginning ...
In the Fall, you'll have the opportunity to listen eight more experts who will show you how to develop your own marketing funnel and the attraction tools you'll need to get prospects to enter it. Then, in the Spring, eight more experts will show you the best ways to get noticed, increase traffic to your website and build strong relationships with customers so they stay fans for life.
Sign up today and you'll be one of the first to know when these next teleseminar series are scheduled.
Oh! I almost forgot. In return for signing up, you'll also receive my special introductory report, 5 Steps to Turbo-Charge Your Marketing. This report is worth $12, but you'll get it for free -- just for signing up for the Turbo-Charge Your Marketing teleseminar series.
To Your Success!
Carma Spence-Pothitt
The Product Midwife
www.theproductmidwife.com
What Did the First Six Call Include?
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Expert: Lori Palm is a modern-day muse inspiring passion, purpose and possibilities to fuel success for individuals, business owners, and organizations. An entrepreneur for more than 35 years, she sees the unseen business opportunities everywhere. In 2003, Lori created the Core Passion™ Assessment. This ground-breaking validated, on-line self-assessment is used to discover the essence of the inner driving forces that drive everything you do. Discovering and igniting passion results in clarity and focus for maximized human capital, enhanced interpersonal communication, raised productivity and increased business value. Topic: Uncover Your Passion -- Discover Your Niche Hear a snippet of what you missed: |
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Expert: Marc Weiner provides Executive Coaching, business consulting and advisory services to Chief Executive Officers and Boards of Directors in the areas of strategic planning, business growth and development, complex business challenges, turnarounds and senior executive career/life transition. He has more than 25 years of experience in executive management, acquisitions/mergers, major expansion phases and new business development. His expertise includes strategic partnering, strategic and long term planning, operations and financial management, revenue enhancement/cost reduction, program/service line development and implementation and team building, recruiting and mentoring. Topic: Defining & Qualifying Your Niche Hear a snippet of what you missed: |
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Expert: Maria Marsala is a former Fortune 300 executive, small business strategist, author, and speaker. She started her career on Wall Street at the tender age of 17 and made her mark at several well-respected firms, including Merrill Lynch, Dean Witter Reynolds, and Bear Stearns, becoming a bond trader at a time when women executives were a rare commodity. Maria shepherds her clients towards success by focusing on simplicity and execution. She helps them create, refine, and reuse business systems and marketing processes that "work." Topic: Creating an Ideal Client Profile Hear a snippet of what you missed: |
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Expert: Adam Urbanski, president of Marketing Mentors, is a results-driven marketing strategist teaching business owners and professionals how to develop and implement more effective ways to attract new customers and clients. Author of several best-selling marketing programs, Adam frequently facilitates marketing training workshops and teleclasses. Topic: Marketing to Pleasure vs. Marketing to Pain Hear a snippet of what you missed: |
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Expert: Michele Pariza Wacek (PW) helps people become more successful at attracting new clients, selling products and services and boosting business. She specializes in writing copy and creating marketing and advertising campaigns that get people to TAKE ACTION, whatever that action may be (signing up for your newsletter, buying a product, hiring you etc.). In fact, she has mastered psychological and hypnotic techniques designed to persuade your target market to become your customers. Topic: Translating Pains & Pleasures Into Benefits Hear a snippet of what you missed: |
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Experts: Annie Jennings, of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media. Her vision and insight has revolutionized the publicity industry, as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR. Stacy Amaral Kauffman has more than 10 years of public relations experience working with the National Media including radio, television, and print. As a part of the Annie Jennings PR team, Stacy has spoken at dozens of seminars including presentations for New York University and the American Society of Journalists and Authors (ASJA). Topic: People Buy Benefits -- Not Features Hear a snippet of what you missed: |
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Your Host: Carma Spence-Pothitt has more than 15 years of marketing, public relations and publications management experience under her belt. She's worked on marketing and public relations campaigns for such organizations as City of Hope National Medical Center, The Marine Mammal Center and Champagne Deutz. Her coaching business, The Product Midwife, helps people "give birth" to their unique products and services. Turbo-Charge Your Marketing is the flagship product for the "post-natal" phase of the Product/Service Life Cycle. Participation in the live teleseminars is free. |
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